Jaipur-based Jugal Bajaj Group has signed Bollywood celebrity Raveena Tandon as the brand ambassador for its detergent brand Dhoom. With this partnership, the brand aims to increase existing and new consumer engagement across the country and strengthen its market presence in the states of Haryana, Punjab, Himachal Pradesh, Madhya Pradesh, Jammu and Kashmir with 100% presence in the brand’s home state Rajasthan.
Saurabh Bajaj, managing director of Dhoom Detergent, says, “I am ready to make Raveena Tandon my brand ambassador. Our company has two main values ​​- customer overview and value creation. And this association will strengthen the foundation of our core values. This will take our brand recognition to the national level. We are rapidly expanding our general business network and rolling out other sales channels as well.” This is the first time that a regional detergent brand in Rajasthan like Dhoom Detergent has used a Bollywood celebrity as its brand face. And will launch a nationwide advertising campaign.
Dhoom brand ambassador Raveena Tandon says, “I am happy to associate with a household name like Dhoom. This makes me very happy to be the face of their advertising campaigns. It is essential that we stand behind brands like Dhoom which is customer centric and have such a great product for homes in India. ‘
Talking about Dhoom’s new advertising campaign, Praveesh Chaurasia, founder and director of Gravity Studios, says, ” We are happy to be part of Dhoom’s vision to create a collective appeal for the detergent brand with Raveena Tandon. We believe the campaign will lead to greater customer engagement.”
Dhoom Detergent started in 2012 under the leadership of Lt. Mr. Jugal Bajaj and has also established the Jugal Bajaj Foundation to carry out its CSR activities.
