Jigra: Alia Bhatt Ventures into Production to Advocate Emotionally Resonant Tales, Stating ‘I Believe Stories Are Everywhere’ and Aiming to Support Compelling Narratives

Alia Bhatt, who recently announced her production venture Jigra in which she will also be seen playing the title role, says she turned producer to tell stories that evoke emotions and leave an impact. Bhatt launched her own production company, Eternal Sunshine Productions, in early 2019. Her first film as a producer was Darlings, which released in 2022 and also stars Vijay Varma and Shefali Shah in the lead.

In an interview, Bhatt said that she wants to produce films that are “relatable, entertaining, and thought-provoking.” She added, “I want to tell stories that stay with people long after they’ve seen the film.” Bhatt’s decision to turn producer is a welcome one. She is one of the most popular and talented actresses in Bollywood, and her production company has the potential to produce high-quality films that resonate with audiences.

Alia Bhatt, who is set to star in and produce the upcoming film Jigra, says she turned producer to tell stories that evoke emotions and leave an impact.

In an interview, Alia said:

I believe stories are everywhere, and stories are everything! I turned producer with Eternal Sunshine to tell some of these stories, ones that evoke emotions and leave an impact. Bhatt’s first production venture, Darlings, was released in 2022 and received critical acclaim. She is now excited to launch her second production, Jigra, which she describes as a “beautiful story of courage, passion and determination.”

Bhatt said she hopes to consistently support compelling narratives that are authentic and enduringly timeless. She also wants to work with brilliant creative minds to bring these stories to life. Jigra is directed by Vasan Bala and is slated to release on September 27, 2024. The film is produced by Karan Johar, Apoorva Mehta, Alia Bhatt, and Somen Mishra. Other details related to the film are still under wraps.